The first thought was that it was a smart piece of wall art and marketing.
More consideration did reveal some fundamental flaws:
1. Scoozi is not an official scrabble word
2. If it were a permitted word, the smart play was to start the word with the ‘S’ on the centre tile thus resulting in the ‘Z’ being on the double letter tile
3. With the board available, it is difficult to comprehend that someone’s letters were so bad that they could only add a ‘T’ to create ‘TO’.
Even if their letters were so bad, ‘ST’ is a recognised scrabble word so the player would have scored four points rather than two, if he/she had placed the ‘T’ under ‘S’ of ‘SCOOZI’ to create ‘ST’ and ‘TO’
Maybe Scoozi are not targeting the scrabble-playing customer……