This week I spotted and admire the street art installation on the concrete wall towards the bottom of Shandon Street.
It is a definite improvement. I suspect that it was not supported by the National Development Plan.
I do wish that the sign for Phase 1 (NDP 2000 to 2006) had been removed – maybe there is a concerted effort by someone to have the most out of date sign n display.
Wikipedia defines a ‘ghostsign’ as an old hand-painted advertising sign that has been preserved on a building for an extended period of time. The sign may be kept for its nostalgic appeal, or simply indifference by the owner.
Last week I saw some tweets about ghostsigns in Cork and elsewhere so it prompted me to create a tab for ghostgigns on the blog and go back through all old blog posts to add the tag where appropriate – here.
I have extended my tag definition to include old signs of plaster and other material on buildings which no longer have the use or ownership advertised.
This prompted me to upload some ghostsigns from Cork that I have not shown previously.
A few weeks ago Tommy Tiernan was in Cork. I didn’t attend but was told that he commented that St. Patrick’s Day is really there to tell the drunks that Christmas is over.
Maybe P J Hegarty and Cork City Council are just providing Tommy Tiernan with material or maybe not…..
Christmas on March 12
Sometimes we have to listen and act upon co-incidence.
I visited Killone Abbey over the bank holiday weekend. We were up at the in-laws and I took the dog for an early morning walk out and around Killone Abbey.
I had my camera with me and took a number of photographs for possible blog entries. The brain must have been clear and somewhat bright that morning, as there were a number of possibilities.
I am far from an expert in marketing and brand awareness. I am just the customer at which all the branding and marketing is aimed. As one who actually reads the signs, I am part of the target audience. Reading alone does not help comprehend why it is necessary to change.
I can understand that it does keep people in employment – brand designers, graphic artists, printers, sign-erectors. That I can comprehend as good.
I can probably see that one design is possibly perceived by some as being of a more modern style and possibly of greater attraction to a new younger target audience. Being neither new nor young, I am not part of that group and was more than happy with the old design.
Thanks but no thanks.
I actually think that old designs can become instantly recognisable as they have been in our consciousness for so long. Imagine if HMV had put an iPod on the dog rather than standing next to a gramophone horn.
The more signs that I actually read and not just scan, the more I am convinced that some can actually be detrimental to the image intended to be created.
Monahan Road, Cork - Feb 2013
I have no doubt that the information on the sign is totally correct. However, it could be categorised as useless.
It is obviously 12 years old at least. The companies on the sign have even changed names in the interim so any advertising benefit is limited. The Local Authority and Government department have also been renamed.
If there is a register of signs held by Local Authority, I would suggest that the register should have a removal or end-of-life date and then an obligation to remove. I spotted quite a number of out-of-date signs over the past week or so but this is by far the most out-of-date. I suspect there may even be older signs still standing.
The sign does nothing to improve any image trying to be created as to a modern city.
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