Hello! Sex?

The longer I reside on this planet, the more I become convinced that my mind will never become in tune with the mind of those involved in Marketing and Branding. They have provided many items that have provoked blog posts hereabouts.
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Sunday morning in Dunshaughlin, I spotted this van and stopped for a while to consider how many ways there might be to pronounce it. No matter how I tried, I could not get past ‘HOW. SEX.’

For those of a certain vintage raised on movies of Cowboys and Indians, ‘HOW’ was a greeting repeated during streetgames and elsewhere. Raise one’s hand, palm facing away, say ‘HOW’ – was as good as ‘HELLO’ for most to whom it was addressed.

Today, I learned that ‘HAU’ was a term of greeting used by some American Indian tribes only. The movies did not distinguish and it was used by all – Sioux, Choctaw, Apache, and many more.

The pronunciation has rolled around my brain since Sunday morning and the best I can come up with is a speed dating type scenario – ‘HOW! SEX?’

I am not sure that is what SHOMERA or HOUSX intended. I suspect that would like their garden rooms to have many possible functions.

The website address on the van does not exist and is available to buy. The CIRI Register has a different website to the van.

Maybe the branding is a devious ploy for pedantic bloggers to spread the name – if so, it worked.