I am not sure if it is the book Over the Counter by Clare Keogh started this idea or whether it sprouted from the photographs on Derelict Nation but I have been thinking that these are actually records of the little details of the past. Maybe some food that was liked but no longer exists – Golly Bar; Aztec bar. Maybe a publication – Cork Examiner; Irish Press. Or maybe just an advertising campaign of a certain time.
Regardless of the source, these adverts do result in stopping to remember.
I fully understand the need for sporting organisations to secure sponsorship revenue. But, I definitely do not favour changing the name of a stadium – it may need to change again when sponsor changes and in many cases the location predated the sponsorship agreement. Just as Christy Ring Park will always be Flower Lodge to me, also it will always be Lansdowne Road and not some insurance company.
One aspect of sponsorship that I had difficulty with was branding on the jersey. Again, it changes and so jersey is dated. As a fan, I may want to support the team but not necessarily the sponsor printed on it. I have generally of late worn non-sponsored jerseys when at matches. I remember when on holidays in Rome attending a Lazio match (wearing my Munster jersey) and being surprised that most took off their jerseys as they left the ground – for fashion reasons or for security reasons passing through Roma-supporter area, I am unsure.
I have vague recollection that Jimmy Hill’s Coventry City were one of the first First Division teams to have sponsorship on a jersey – Talbot Cars I think. I didn’t think it great back then either.
With the new sponsor on board for Cork GAA, The Evening Echo sticker of the old jersey is now just a record of a time in history.