I stopped this morning to ponder how one becomes an ‘Elite Loser’ – not an ordinary loser, but a quality top of the range variety.
The local coffee shop has a display tree of business cards and this one was in prime position. It immediately attracted my eyes.
I have spotted a number of tweets highlighting the importance of font selection. This morning, a lot of them came flooding back.
Maybe the intent was to tempt one from outside the target market to consider the company name, and possibly remember it for a long long time. If so, it worked.
The local coffee shop has a display tree of business cards and this one was in prime position. It immediately attracted my eyes.
I have spotted a number of tweets highlighting the importance of font selection. This morning, a lot of them came flooding back.
Maybe the intent was to tempt one from outside the target market to consider the company name, and possibly remember it for a long long time. If so, it worked.
