Marketing Dept. ‘done good’
To start with, I am obviously writing about it and have been thinking about it since yesterday morning when I spotted the branded vehicle.
‘LEED’ is in (slightly) thicker lettering. It does have the registered trade mark logo after LEED.
Marketing Dept. and I obviously differ
‘LEED’ is not sufficiently different from the rest of the script to cause some (me) to ponder as to a spelling error. A different colour or lower case thereafter would have assisted distinction.
Is ‘Leadership in Energy and Environmental Design’ the most important factor for a landlord/tenant/occupier when deciding on office fit-out issues? I suspect that when budgets are challenged, it may prove not to be the most important aspect.
After the spelling issue, my next thought was whether ‘LEED’ was a reference to power and so whether they only do electrical works?
And the winner is…
Once again, it probably just shows up how much (little) that I know about Marketing……