I wondered if Heineken had changed the brand and what this would involve with all the glasses, bottles, beer taps, and many others covered with the Heineken star. Even the possibility of rugby teams who have won European Cup would have to change the star shape over their crest.
But the web revealed that the star on the lager has not changed. Heineken have decided seemingly to differentiate between ‘Heineken – the lager’ and ‘Heineken – the corporate brand that owns more than the lager’
I would have thought a change of name for the holding company might have done that with less confusion – but what would I know…….