No – not a reference to the Edinburgh match at Thomond later today.
I spotted this van in Cork a while ago and was amazed at the brand logo.
To me it did appear to step beyond the bounds of support and likeness into the realms of copying – but I am so far from a marketing and image guru that you might be better ignoring my view and decide yourself.
Maybe it is a factor of my age or just my disposition but I am a firm believer that if a product has a brand image, then stick with it – many will take comfort from how long we have lived with it.
Rebranding may be good for the marketing and printing people but I would be in the ‘Wonder Why’ grouping
If rebranding does occur, I would have thought it fundamental to remove all the old branding to remove confusion – and not just cover over with something that may be uncovered in the future.
I remember, when the telephone numbers in London changed with the introduction of new prefix number, I read that the majority of the cost of the change was borne by businesses. They had to change business cards, headed paper, branding, - anything with the old number.
PAB Travel had a decision to make when ‘4’ was introduced in front of Cork telephone numbers:
- Replace the shopfront,
- Try to modify the shopfront which would be almost impossible to achieve seamlessly, or
- Leave as is on the basis that everyone knows that a ‘4’ needs to be added
The shopfront is of a style and a record of an age. It may not be to everyone’s taste and preference but I am glad that they have retained it.
I have recently been keeping an eye out for dated or old advertising signs that are still on display – some are on shops that have been closed down for a while.
I am not sure if it is the book Over the Counter by Clare Keogh started this idea or whether it sprouted from the photographs on Derelict Nation but I have been thinking that these are actually records of the little details of the past. Maybe some food that was liked but no longer exists – Golly Bar; Aztec bar. Maybe a publication – Cork Examiner; Irish Press. Or maybe just an advertising campaign of a certain time.
Regardless of the source, these adverts do result in stopping to remember.
I fully understand the need for sporting organisations to secure sponsorship revenue. But, I definitely do not favour changing the name of a stadium – it may need to change again when sponsor changes and in many cases the location predated the sponsorship agreement. Just as Christy Ring Park will always be Flower Lodge to me, also it will always be Lansdowne Road and not some insurance company.
One aspect of sponsorship that I had difficulty with was branding on the jersey. Again, it changes and so jersey is dated. As a fan, I may want to support the team but not necessarily the sponsor printed on it. I have generally of late worn non-sponsored jerseys when at matches. I remember when on holidays in Rome attending a Lazio match (wearing my Munster jersey) and being surprised that most took off their jerseys as they left the ground – for fashion reasons or for security reasons passing through Roma-supporter area, I am unsure.
I have vague recollection that Jimmy Hill’s Coventry City were one of the first First Division teams to have sponsorship on a jersey – Talbot Cars I think. I didn’t think it great back then either.
With the new sponsor on board for Cork GAA, The Evening Echo sticker of the old jersey is now just a record of a time in history.
I would regularly have stopped at traffic lights at end of Popes Quay but it was only in last week or so that I spotted this painted writing on wall near the funeral home.
It proves that there is much to be taken in if I only slow down to read what is there.
It also raises the question as to whether there was another sign horizontally above the first floor windows.
I have never heard of Arnott’s Porter – a possible candidate for resurrection by a microbrewery.
I do not know when the ‘tied house’ practice died out.
I think The Oval and The Swan & Cygnet were Beamish houses. The Boole archive says that Murphy’s Brewery had c.200 tied houses.
I cannot recall seeing reference to ‘Beamish House’ or ‘Murphy House’ in a sign on any other pub. That may well be an incentive to visit more pubs.
With the building now for sale, the sign may soon disappear.
I note that the sign on Heineken Brewery (still known hereabouts as Murphy Brewery) had changed.
I wondered if Heineken had changed the brand and what this would involve with all the glasses, bottles, beer taps, and many others covered with the Heineken star. Even the possibility of rugby teams who have won European Cup would have to change the star shape over their crest.
But the web revealed that the star on the lager has not changed. Heineken have decided seemingly to differentiate between ‘Heineken – the lager’ and ‘Heineken – the corporate brand that owns more than the lager’
I would have thought a change of name for the holding company might have done that with less confusion – but what would I know…….
I like this.
I am one who has made a conscious decision to try to purchase groceries at Irish owned supermarkets (Musgraves, Dunnes) rather than non-Irish owned (Tesco). The owners of the supermarkets may well decide to spend overseas but, to me, there is a greater chance of the money recirculating in Ireland and locally.
It will have a minute effect but I am noticing too many small local-owned shops closing down. The effect on the streetscape is so depressing. The likes of Opera Lane with its chain store shops could be any city anywhere. No individuality or reference to location.
I will still visit the discount supermarkets. My decision will unlikely affect Tesco’s market share unduly.
It does take a long time for dripping water to make effect in a stone.
I am still lost as to why they changed the name from Scotts to The Oliver Plunkett.
I would only be an infrequent customer - and always during the day- so have no experience as to whether namechange inproved their attractiveness as a music venue but doubt it somehow.
But when they changed the name, I would have thought that the gate should also have been changed - even if it is a nice gate with its own design.
I suspect that they will have some difficulty retaining the bars and just replacing the lettering with the new longer name. Maybe an idea for a customer competition.
It provides a perfect example of the phrase, 'Set in Stone'
Burtons may have left the building some years ago. Montague Burton's decision to invest in a stonemason many years ago now means that his name is likely to stay for some time yet.
If only buildings now being constructed included some outward sign - date, plaque, etc - that are integral part of the building and which will last as long as the structure itself.
Model Farm Road
I always had difficulty in comprehending why names were translated. It appears an Irish phenomenon.
My name on my birth certificate is in English yet in school for roll and other purposes I was given another name - a translation to Irish. It may be beneficial for some wanting passports in both Irish and English but thinking about it, it is a nonsense.
If my parents wanted me to have an Irish name, they could have given it to me but they chose not. If you listen to TG4 or Nuacht on radio, they do not translate David Cameron, Daniel Day Lewis, or other non-Irish but they will refer to Irish politicians in a translation of the English name that they use. Illogical. King Juan Carlos does not become Sean Cathal.
But when we get to translating letters, I am further perplexed.
I am far from an expert in marketing and brand awareness. I am just the customer at which all the branding and marketing is aimed. As one who actually reads the signs, I am part of the target audience. Reading alone does not help comprehend why it is necessary to change.
I can understand that it does keep people in employment – brand designers, graphic artists, printers, sign-erectors. That I can comprehend as good.
I can probably see that one design is possibly perceived by some as being of a more modern style and possibly of greater attraction to a new younger target audience. Being neither new nor young, I am not part of that group and was more than happy with the old design.
Thanks but no thanks.
I actually think that old designs can become instantly recognisable as they have been in our consciousness for so long. Imagine if HMV had put an iPod on the dog rather than standing next to a gramophone horn.
Blogs I Read & Links
Thought & Comment
For the Fainthearted
Bock The Robber
140 characters is usually enough
That’s How The Light Gets In
Tea and a Peach
Buildings & Things Past
Come Here To Me
Pilgrimage in Medieval Ireland
The Irish Aesthete
Ireland in History Day By Day
Buildings of Ireland
Irish War Memorials
The Standing Stone
Time Travel Ireland
Stair na hÉireann
Wide & Convenient Streets
The Irish Story
Our City, Our Town
West Cork History
Cork’s War of Independence
Cork Historical Records
Rebel Cork’s Fighting Story
40 Shades of Life in Cork