I remember some years ago being surprised when told by someone working in newspaper advertising sales that the advertising leaflets inserted in newspapers were proven to be a good return for the advertiser compared to other forms. Me, I find them as litter – even more unwelcome due to the fact that they regularly fall out.
A friend of mine, when buying his weekend paper, will regularly leave those sections that he never reads behind in the shop rather than clog up his recycling bin. I suppose I might try that in Easons with the advertising inserts.
One afternoon recently, I noted a lot of letterboxes with messages of no junk mail. I thought it would be better if the standard were that any house would need to have a sign permitting junk mail. I still wait for a T.D. to propose that any unsolicited mail or mail simply addressed to the occupier/resident was litter and so an offence. That T.D. would be sure of my vote.
One can register with Irish Direct Marketing Association to ensure no unsolicited direct marketing is delivered. But that will not cover non-personally-addressed leaflets/envelopes. Neither does it cover the local take-away.
I liked the suggestion to return junk mail in any prepaid addressed envelope.
Oh to see the end of the litter of advertising leaflets