I can understand that it does keep people in employment – brand designers, graphic artists, printers, sign-erectors. That I can comprehend as good.
I can probably see that one design is possibly perceived by some as being of a more modern style and possibly of greater attraction to a new younger target audience. Being neither new nor young, I am not part of that group and was more than happy with the old design.
Thanks but no thanks.
I actually think that old designs can become instantly recognisable as they have been in our consciousness for so long. Imagine if HMV had put an iPod on the dog rather than standing next to a gramophone horn.
One of the dangers of which those rebranding need to be aware is that they should really eliminate all evidence of the old brand.
The new brand actually has a sub-text to the likes of me along the lines of – you are old; part of the past; we are now after a new market. Seeing both together is a reminder to us oldies that we are disposable. What we had come to recognise and like is now consigned to the rubbish bin. Read the writing on the walls.
Every step of progress is not necessarily good.